Project Overview
Service: Digital Marketing | Lead Generation
ICFAI university has made a significant mark in the Indian educational field with a pan-Indian network and presence. The University had brand visibility, but wanted to widen their brand’s reach and affinity outside India and over competitor MBA programs.
Another challenge was the lack of a unified system to nurture leads. Despite executing a variety of marketing campaigns and receiving a huge volume of leads, the University was missing out on prospective applicants because it was difficult for the sales team to identify and follow up with the right prospects. Individual salespeople conducted follow-ups in silos, using their own approach.
Our Solution: Our data-driven marketing strategy helped ICFAI university drive consistent results and foster a diverse student group. It involved the following elements:
- Developing campaigns such as search engine optimization, paid media, social media marketing and email marketing.
- Merging many data sources to achieve a single customer view for the admissions staff to determine and attract the most relevant candidates.
