Project Overview
Service: Lead Generation
Kotak Mahindra Bank was looking to increase leads in the Indian market. To capture more demand, We created and optimized an aggressive paid search campaign with targeted keywords, competitive keyword bidding, and conversion tracking via standalone landing pages.
Our Solution: We worked on creating relevant ad copy and keywords that more directly relate to the search user’s search query to stimulate more clicks to the client’s dedicated landing pages. We saw an increase in click by more than 238.19% over the same period last year.
We setup more accurate conversion tracking on the client’s landing pages and phone numbers in addition to updating the ad copy and landing pages with similar content and calls to action to give potential customers a clear expectation of what to expect when clicking on ads. With these changes we saw a 1,400% increase in conversions from the PPC campaign.
